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The list shows the most widely acessed topics on this site.

1. The Customer Experience
   Do customer experiences impact your bottom-line? Always! Either good or bad! Want to do somthing about it? Watch the video, listen to the audio and read the transcript. Bill Dowell, President of Vision Financial, shares the inner-workings of the client experience in his firm. The interview is a must for anyone who cares about the bottom-line, because your customer/client experiences will affect it, one way or the other . . . More...
   
   
2. Video Marketing
   It's true! Most people spend much more time watching TV than they do listening to the radio or reading the newspaper. People do business with people and businesses they to 'know, like and trust'. Video marketing is a must for your business. Join us in the introductory video and in-depth audio to learn how to use video marketing in your business to get more customers, keep more customers and make more money . . . More...
   
   
3. Webinar Marketing! Explosive Sales Results without Leaving Your Office
   Imagine this! 200+ prospects are listening to you explain and watching you demonstrate what you uniquely do to serve your customers needs. They hear your voice, your passion and your sincerity. They see what you do and how you do it. 30% of them become customers. Bingo! Join us as we interview one of the nations leading webinar experts, Stephen Beck, CEO of Family Ebiz.com, on How to Explode Sales with Webinar Marketing. . . . More...
   
   
4. Strategic Planning
   How many customers do you have? Want more? Lots more? How many do you lose every year? Any number is too many! Want to stop the financial bleeding? Most company's mission statements include a strong message about customer service, but most of these companies do not have a formal agenda to quantifiably enhance it. It's easy to overlook , but an expensive mistake you don't want to make . . . More...
   
   
5. Small Biz Technology -- Save Money and Make Money!
   'Patchwork' is a one word description many small businesses experience with their office tech. Why do we have all of these servers? What happens to all of our data if we have a fire, tornado, hurricane or flood disaster? Is our technology designed to maximize our ROI or is it a necessary evil. What are we NOT capable of doing in our business because of our tech limitations that we should be doing? Desk tops or laptops, Blackberry or I-Phone? What about VOIP? Listen in to get the answers you need. . . . More...
   
   
6. Goal Setting for Your Staff -- Everybody Wins
   You probably already have a good idea of what you want to achieve in your life. Personally, you want to be successful, happy, healthy, etc. Professionally, you are aware of what you are supposed to do. A little planning can go a long way to defining and accomplishing your goals and aligning your goals with your company. Goal Setting, short-term and long-term, will affect you, your family, customers and the company. Your WorkLife depends on goal setting . . . More...
   
   
7. Science of Networking -- Do it the Right Way
   Successful marketers quit cold-calling years ago. In today's world, the name of the game is networking in the best venues, events and circles. Find out how the most successful marketers find their targeted prospects . . . More...
   
   
8. How to Collect Debts and Still Keep Your Customers
   No matter what the economy is doing, debt collection is something most companies have had to deal with. The title of this video says it all! When customers owe you money, there are some tactics you can use to keep the customer, keep the relattinship and not lose money . . . More...
   
   
9. Time Management
   Most people aren't great at realizing that time is a commodity. From goals, to wasting time, lost time, delegation and procrastination...join us for some tools you can start using today to get a handle on time. This is about having a higher quality of life, not about cramming more into a 24-hour day. . . . More...
   
   
10. Art of Networking Success - Giving Gets!
    John Cotton
    Why do we network? The answer is obvious -- to acquire new business, to meet people that may eventually do business with us and to meet people that knows someone or some thing that may help us build our business faster and more profitably. Which tactic do you use and how do you rate? 1. Try to sell someone on your business or, 2. Create a relationship so they can know, like and trust you . . . More...
    
    
11. Speaking4Profit -- Build Your Brand as an Expert
    Organizations need guest speakers, frequently! Why not you? Rotary, Civitan, Kiwanis, Sales Clubs, Business and Professional groups, and many more are constantly challenged with finding acceptable guest speakers for their members. But, don't shoot yourself in the foot! Speaking is easy, takes very little time and can take your business to a whole new level - if you do it right. The back-end cusotmer engagement opportunities can be extraordinary. Listen-in, pay attention and find out how . . . More...
    
    
12. HR Topics - FLSA and Teminiation Checklist
    The Fair Labor Standards Act is something businesses should become familiar with. Be prepared for an employee leaving with a current check-list of what to do so you don't miss a step with the employee and can get back to serving customers. . . . More...
    
    
13. Direct Mail Marketing -- A New Era!
    Direct Mail Extreme Makeover -- Response rates are up. Niche, demographic and psychographic marketing are 'in'. Measurements tools for maximum ROI are the norm. Information is being delivered from multiple strategies. Join Scott Swedenburg, CEO of Mail Enterprises and John Cotton in this powerful interview. Pick this interview apart and use the strategies and tactics other successful businesses are using today to Get More Customers, Keep More Customers and Make More Money. . . . More...
    
    
14. Maximizing Team Performance
    Is Your Cart Before Your Horse? Businesses know that training team members on sales, service and operational skills can have an impact on improving performance. As a standalone function, training doesn't usually achieve the level of results most managers expect. Then many leaders add more topics to the mix. Find out how to simplify things and stay on track with maximized team performance to deliver the service standards your customers will thank you for . . . More...
    
    
15. Networking - Social and Business
    Anyone who wants to stay in business cannot afford NOT to network. With a variety of on-line options available, how do you know what to try or what will work for you? In the following series of YouTube videos, you'll find some quick answers to the question of why and how to use social networking in your business . . . More...
    
    
16. Word-Of-Mouth Marketing -- How Real is it for You?
    The oldest form of marketing known to mankind was founded by Adam & Eve. Why did Adam eat the apple? Because Eve said it was good. When someone tells me how great you and your company are, I have a strong tendency to take your advice as the absolute truth. The sales cycle is reduced. I do business with you. W-O-M Marketing is a science and an art. Get it here . . . More...
    
    
17. Recognition Ideas
    Everyone wants (needs) to feel appreciated, whether through a kind word, note, or some of the more creative ways we've been given as suggestions over the years. Recognition doesn't have to be difficult, costly or time-consuming, but the benefits can be huge. . . . More...
    
    
18. Customer Loyalty - Part 1
    What's client loyalty got to do with your bottom-line? Take it from the expert of all experts, Fred Reichheld, a Senior Fellow at Bain & Company, the largest business consulting company in the world. How does loyalty affect your profit? How many people when focusing on growth instantly go to loyalty in the Yellow Pages and say 'yeah, that's my problem, I don't have enough loyalty'? Loyalty doesn't show-up as a line item in your budget, but it has a huge impact on everything . . . More...
    
    
19. Service Standards Culture - Part 1
    Building an Intentional Culture. Every company has a culture whether intentional or not. The difference lies in the success rate of some cultures vs. others. Joe Calloway is a branding consultant, business author, and restaurant owner whose client list reads like a "Who's Who" in business. From Saks Fifth Avenue and BMW to American Express and IBM, a wide range of companies depend on Joe for insight into today's marketplace . . . More...
    
    
20. Self-Motivation
    Life can throw some lemons at us that can u-turn the most positive feelings. This is NOT about sticking to a 'when life hands you lemons make lemonade' attitude. This tactic is about finding the handful of ideas that work so we don't miss serving customers, making sales and other opportunities . . . More...
    
    

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